State Farm became the first insurance company to buy VR media.
The insurance industry is known to be one of the largest industry in the world. America’s State Farm is the 9th biggest insurer in the world, with an advertising budget estimate close to $1B a year. The company had the objective to reach a slightly younger demographic, which perfectly matches Admix’s VR inventory. The campaign ran throughout December, using bespoke creatives with a play on words with Virtual Reality. Very satisfied with the results, in January State Farm decided to extend the campaign with a regular budget throughout the year, becoming the first insurance advertiser to integrate VR within their media plan.
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